Our Blogs
Sharankumar Limbale’s “Towards an Aesthetics of Dalit Literature” (2004)
A Detailed Analysis Sharankumar Limbale’s seminal work “Towards an Aesthetics of Dalit Literature: History, Controversies and Considerations” (originally published in…
The Other Side of Silence: Voices from the Partition of India by Urvashi Butalia
Overview and Significance The Other Side of Silence (1998) represents a groundbreaking work in Partition historiography, shifting focus from political…
Service Marketing Strategy in Contemporary India
Service marketing strategy in contemporary India Contemporary service marketing strategies in India are defined by rapid digitalization, a strong focus…
PG-TRB 2015 Question Paper ( English Literature)
The carriage in which Dickinson travelled held the poetess, death and A. Immortality B. Mortality C. Fear D. Immorality Sylvia…
UGC NET -JUNE 2023 PAPER- II – ENGLISH
51. What does Pierre Bourdieu imply by the term ‘habitus’ in his sociological studies? The culture of increasing consumerisation of…
UGC-NET Paper-I – June 2022- Shift- II (With Keys)
UGC-NET Paper-I – June 2022- Shift- II The following table shows the percentage (%) distribution of production of bicycles of…
AIDA Model in Contemporary Marketing
AIDA model in contemporary marketing The AIDA model is a classic marketing framework that outlines the key stages a consumer…
UGC-NET- June 2022- Management (with Answer Keys )
UGC NET- June 2022- Management 51.What are the problems commonly associated with the scientific management? (A) Managers often implement only…
UGC NET- June 2022- Paper-I (Management Set)(with keys)
The following table presents the number of employees recruited for five different positions/posts of Administrators, Analysts, Programmers, Testers and Peons…
The Nicosia Model of Consumer Decision-Making
The Nicosia Model of Consumer Decision-Making: Introduction Developer: Francesco M. Nicosia (1966), Italian-American marketing scholar at UC Berkeley Significance: One…
